Role: Brand Strategist
Client: PRETTL Group
Industry: Home Appliance
Platform: IG
Location: Barcelona
Year: 2019
Context
Prettl Group, a leading home appliance solutions company based in Germany, has a strong reputation and a diverse product portfolio. With a focus on innovation and quality, the company aims to expand its presence in the Spanish market, capitalizing on its expertise and established brand identity.
The Problem
The Spanish market presents a highly competitive landscape, with established local players and a strong preference for domestic brands. Breaking through this barrier requires a compelling value proposition that resonates with Spanish consumers and differentiates Prettl Group from its competitors.
The Insight
Food is an integral part of Spanish cultural heritage. The Mediterranean diet, which is prevalent in Spain, is not only about the ingredients but also about the cultural practices that surround eating. Food and cooking in Spain are deeply social activities, where meals are shared, and relationships are nurtured.
Creative strategy
The Culinary Heritage Journey is a virtual tour feature on the brand’s website showcasing regional recipes and their stories, with interactive elements demonstrating how the appliances can be used to recreate these dishes. The campaign combines live brand activations, social media integration, and partnerships with food influencers who create content around the Mediterranean lifestyle and its cultural significance.
MY CONTRIBUTION
• Brand Strategy & Positioning
• Communication Plan
• Brand Platform
• Influencer Marketing Strategy
• Brand Activation Plan
• Insight Development
• Creative Brief
• Market & Trend Research
• Social Media Strategy
• Cultural Strategy
