The observatory acts as a strategic tool that aims to provide insights and foresight into how trends and culture influence various domains such as business, marketing, product development, experiences, and more. By staying attuned to cultural trends, organizations can adapt their strategies and offerings to better resonate with their target audience and stay ahead of the curve in a rapidly changing world.
We uncover patterns, correlations, and emergent phenomena through continuous monitoring and analysis of information from various sources, ranging from market reports and academic publications to social media trends and expert interviews. With a keen eye for detail and a deep understanding of societal drivers, we distil our observations into insightful narratives that illuminate the path forward for organizations seeking to navigate the ever-changing currents of culture and trends, empowering them to chart a course towards innovation and relevance in a dynamic world.
Role: Strategist
Client: BBVA
Industry: Finance
Project: Trend and Cultural Analysis Service
Location: Barcelona
Year: 2018
MY CONTRIBUTION
• Trend Forecasting
• Cultural Strategy
• Content Planning
• Trend Reports
• Trend Inspiration Sessions
• Channel Strategy
