The beauty industry is undergoing significant changes, driven by shifting consumer values and technological advancements. The pandemic has highlighted the importance of prevention, leading to a focus on addressing signs of ageing and adapting skincare routines in the post-pandemic world.
Role: Trend Forecaster
Client: Confidential
Industry: Beauty & Wellness
Project: Trend & Cultural Analysis
Location: London
Year: 2021
THE CHALLENGE
Helping a comestic brand gain a better understanding of emerging cultural trends within the beauty industry, including shifts in beauty standards, cultural insights and social media conversations that influence the beauty choices and beauty ideals of the target audience, sustainable approach to new skincare products, clean beauty trends, and inclusivity, among other subjects.
The TRENDS
The Learning
In our trend forecast for the future of skincare, we've uncovered a seismic shift towards hyper-personalization, where each product is as unique as the individual using it. Picture this: skincare regimens tailored not just to skin type, but to DNA, lifestyle, and even mood. We're also witnessing a botanical revolution, where cutting-edge science meets the purest elements of nature to create formulations that not only deliver results but also respect the planet.
Skincare is transcending its traditional boundaries to become a gateway to holistic wellness. Brands are delving into the realms of mental health, stress management, and emotional well-being, recognizing the integral connection between mind, body, and skin.
We're entering an era of smart skincare, where wearable devices monitor skin health in real time, and AI algorithms curate personalized routines with surgical precision. It's a world where your mirror doubles as a skincare coach, offering real-time feedback and guidance.
Methodologies
• Qualitative / Quantitative Research
• Customer Journey Mapping
• Cultural Analysis
• Trend Forecasting
• Content Analysis
• Consumer Research
• Customer Journey Mapping
• Cultural Analysis
• Trend Forecasting
• Content Analysis
• Consumer Research
• Benchmarking
• Social Listening
• Consumer Archetypes Definition
