Financial institutions are using immersive experiences that allow customers to explore products and services more engagingly. By strategically incorporating immersive experiences into their marketing and communication strategies, banks can differentiate themselves, boost brand awareness, and enhance customer engagement. Embracing this transformational journey will not only ensure banks remain competitive but also revolutionize the banking industry as we know it.
Role: Trend Forecaster
Client: Samsung
Industry: Technology
Project: Trend & Cultural Analysis
Location: Barcelona
Year: 2018
THE CHALLENGE
Understanding the preferences, attitudes, and behaviours of digital natives towards immersive banking experiences. Exploring the integration of immersive experiences within the banking industry and their impact on target behaviours. Assessing the transformational potential of blending physical and digital banking realms and how this model can redefine the banking industry.
The Learning
Consumer Behaviour: Augmented banking is driving a shift in consumer behaviour, with consumers increasingly valuing seamless digital experiences, personalized financial advice, and curiosity about AI-powered banking solutions. Banks should prioritize user-centric experiences and hyper-personalization to meet evolving consumer expectations.
Storytelling through Entertainment: The adoption of immersive technologies in banking will redefine how customers interact with financial institutions. Augmented banking offers a wealth of storytelling opportunities within popular entertainment media. Banks can collaborate with filmmakers, writers, and artists to weave augmented banking narratives into movies, TV series, and novels, ensuring the augmented banking experiences become relatable and compelling for broader audiences.
Banking Positioning: the augmented banking concept demands a strategic brand positioning strategy, emphasising innovation, trustworthiness, and a forward-thinking approach. To achieve this, banks must craft a compelling narrative that showcases banks as pioneers in integrating cutting-edge brand experiences to transform the banking experience.
Cultural Integration: As augmented banking becomes more mainstream, embedding it in cultural narratives and social media campaigns will be key. Brands should forge partnerships with influencers and content creators to seamlessly integrate augmented banking into daily life, fostering widespread acceptance.
Methodologies
• Qualitative / Quantitative Research
• Benchmarking
• Cultural Insights Analysis
• Trend Forecasting
• Scenario Mapping
• Consumer Research
• Benchmarking
• Cultural Insights Analysis
• Trend Forecasting
• Scenario Mapping
• Consumer Research
• Scenario Foresight
• Social Media Listening
