The cultural zeitgeist increasingly revolves around convenience, accessibility, and personalization, fueled by the ubiquity of smartphones and digital platforms. The rise of digital natives, a generation inherently comfortable with technology, is reshaping the cultural fabric of banking. In the experience economy, young generations crave memorable experiences over mere transactions. This cultural shift has significant implications for the banking sector, demanding a move towards experiential banking.
Role: Trend Forecaster
Client: Deutsche Bank
Industry: Finance
Project: Trend & Cultural Analysis
Location: Stuttgart
Year: 2019
THE CHALLENGE
Understanding the preferences, attitudes, and behaviours of millennials towards banking experiences. Identifying, analysing and forecasting emerging trends, cultural phenomena and their impact on consumer expectations in the banking sector and opportunities.
The Learning
The Rise of Embedded Banking represents a new paradigm shift within the financial industry, where banking services are seamlessly integrated into non-financial platforms. This shift towards experience and convenience has paved the way for embedded banking, enabling consumers to access banking services within the context of their daily activities, whether it's shopping, social media, or ride-sharing apps.
Methodologies
• Qualitative / Quantitative Research
• Benchmarking
• Cultural Insights Analysis
• Trend Forecasting
• Scenario Mapping
• Consumer Research
• Benchmarking
• Cultural Insights Analysis
• Trend Forecasting
• Scenario Mapping
• Consumer Research
