Unbounded Accents encapsulates a growing trend towards gender-neutral fashion and accessories that are not restricted or limited by conventional boundaries or norms. It implies a sense of freedom, openness, and inclusivity, where individuals are encouraged to express themselves authentically without constraints related to gender or any other categorization.
Role: Cultural Analyst
Client: Prada
Industry: Fashion
Project: Trend & Cultural Analysis
Location: Berlin
Year: 2016
THE CHALLENGE
Helping a luxury fashion brand uncover key insights and defiant cultural trends challenging traditional gender stereotypes by understanding millennials' perspectives regarding gender, diversity, and inclusivity.
The TRENDS
The Learning
In terms of fashion and retail, we're witnessing a shift towards more gender-inclusive collections and marketing strategies. Designers and brands are embracing diverse models and imagery to represent their products, while also rethinking traditional concepts of masculinity and femininity in their designs.
From a cultural perspective, the Unbounded Accents signifies a departure from traditional gender norms and a move towards more fluid and open expressions of identity. It reflects the evolving understanding that gender is not binary but exists on a spectrum, and individuals are seeking accessories that resonate with their authentic selves, regardless of societal expectations. Moreover, it aligns with the values of younger generations who prioritize inclusivity, self-expression, and social progress.
Methodologies
• Qualitative / Quantitative Research
• Benchmarking
• Cultural Insights Analysis
• Trend Forecasting
• Scenario Mapping
• Consumer Research
• Benchmarking
• Cultural Insights Analysis
• Trend Forecasting
• Scenario Mapping
• Consumer Research
• Social Media Listening
